Project: Corporate Games

AIG 'SuperKarts' was a 'retro' racing game, was part of a B2B promotion for AIG's new added-value Group Personal Accident and Travel Insurance Policy.

The 'racing natuture' of the game and the competition (winners won a corporate day out at a Manchester United Premiership football match) was designed to be a fun way to persuade brokers that partnering with AIG Affinity could give them an unfair advantage over the competition.

Henry and Mark created their magic yet again with this highly successful campaign ...

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