Project: Corporate Games

AIG 'Crush the Quo' interactive corporate game.

Following the success of the AIG 'SuperKarts' Game our boys Henry and Mark where commissioned to do a follow up game aimed at the broker to broker market - again with great success!

AIG wanted to gain a much larger share of the market for their Group Personal Accident and Travel Insurance product. This game helped launch the product.

• Email click-through of 29.9%
• Revenue 147% of target
• Conversions rose from 29% to 36%

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